Table of Contents

What is Google Alerts?

How does Google Alerts work?

6 Ways to Use Google Alerts

1. Tracking brand mentions

2. Following media coverage

3. Keeping up with research

4. Managing brand reputation

5. Tracking competitors

6. Keeping an eye on SEO

8 Types of Google Alerts You Can Create

1. Automatic Google Alerts

2. News Google Alerts

3. Blogs Google Alerts

4. Web Google Alerts

5. Video Google Alerts

6. Books Google Alerts

7. Discussions Google Alerts

8. Finance Google Alerts

How to Set Up Google Alerts in 3 Simple Steps (with or without a Gmail Account)

1. Create an alert

  • Visit the google alerts site
  • Enter in the search box the topic you want to receive notifications about
  • If you want to modify your settings, click show options
  • Then click create an alert
  • Visit and log in.
  • Click on the Personal Info option
  • Select the Email option
  • Now Select the Alternate Email option and type your email

2. Edit or disable an alert

  • Go to google alerts.
  • Click edit right next to the alert you want
  • If you don’t see anything, click show options
  • Make your changes
  • Choose update alert
  • To change the way you receive alerts, click on settings and then check your options and press save
  • Click news settings
  • Then click on notifications, which is under “alerts”. To get notifications, turn on get notifications
  • To stop all notifications, turn off get notifications

3. Delete an alert

  • Go to google alerts
  • Click delete on the alert you wish to delete
  • Optional: You can also delete an alert by pressing unsubscribe at the end of an alert email

3 Tips on Taking Your Google Alerts to the Next Level

Tip #1: Cover search query variations and common misspellings of your search term

  • Search your website record to find out how to use misspell your brand or products
  • Check the misspelling lists
  • Try yourself to misspell the word
  • Use a typo generator

Tip #2: Make use of Google’s search operators to narrow your results

  • Quotation marks (“word”): Using quotes in your keywords will allow you to track down results that are exactly matching results, unlike the broad results you will get by doing a standard search
  • The minus symbol (-): It’s an exclusion symbol that helps you remove words that you don’t want to find while searching online
  • Plus symbol (+): Using this symbol allows you to include words that you wish to find in your search results
  • Asterisk (*): Use a wildcard as a space that could be filled with anything
  • Site: If you want more results derived from a specific website, this command will generate those results
  • Related: If you want results that have more than several websites with similar content to another site, you can use the word related
  • Info: This word will allow you to detect information related to the field you want results from. This word makes it easy for you to identify pages with the domain text on the page, resembling on-site pages, and the website’s stock

Tip #3: Deliver your notifications to an RSS feed or use Google Inbox to avoid jamming

  • Go to your alerts home page
  • Click on the pencil icon to edit your alert
  • From the dropdown next to “Deliver To,” select “RSS Feed” and then click the “Update Alert” button

Now Over to You

Frequently Asked Questions (FAQs)

Q1. What is Google Alerts used for?

  • Content and notification change detection
  • Online reputation management
  • Scientific research

Q2. What can Google Alerts do?

Q3. Where do Google Alerts show up?

Q4. What is better than Google Alerts?

  • Mentionlytics
  • Birdeye
  • Sprout Social
  • Brandwatch



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