Posting your business updates at the most appropriate time for your target audience provides a much-needed boost to your social reach. This is vital to appear right in front of your prospective customers. It also leaves a lasting impact on your followers for a better brand recall. Knowing about the best times to post on social media in 2021 helps you develop a strong engagement with your followers while gradually converting them into paying clients. Now that’s a win-win for all!
How to Find the Best Times to Post on Social Media in 2021?
Unveiling your launches and making essential announcements over your social media accounts has immense potential. You can then build a strong connection with your followers and grab their attention. When these updates are let out at the exact time where your audience is online, it also diverts better traffic over your blog.
Here are some of the ways through which you can find out the best times to post on social media in 2021. These quick tips will not only help you set up an efficient content calendar but also keep your posting consistent:
#1 Know the Time Zone of Your Audience
Your posts are drafted for the prospective customers who see and engage with your content. It is thus vital to know the time zone of your target audience. Once you know the exact location of your followers, you can better align your post times accordingly.
#2 Analyze Your Previous Posts that Performed Well
What’s better than tracing your past posts and analyzing their performance.
For a brand that has been posting updates and letting out content for a long time, it becomes easy to have a collection of posts to scan through. Trust us- this is the most effective way to optimize your post timings and engage your audience better.
If you have all your past data, you can quickly gauge and find relevant insights to decide your post times. Whether a Tuesday 9 AM post performed better or a Saturday 6 PM one — you can get desired results by having such a data-driven approach.
#3 Learn When Your Prospective Customers are Active
Knowing the time when your customers are most active is the secret sauce for getting more leads. You can track the best times to post on social media if you are aware of when your prospective customers have their eyes on the screens.
#4 Monitor Your Changes
Another powerful pillar that supports your online content publishing is the constant monitoring of the changes made. It is vital to track if you changed your post timing from 8 AM to 6 PM — this helps in analyzing if the edit made has performed better or not.
#5 Competitor Analysis
Would you want to know what others in the industry are doing? Do you wish to analyze the post timings opted by your rivals?
Competitor analysis comes to your rescue!
Learning from others is a huge boon when you drive out all the relevant insights from their actions. In-depth competitor analysis helps you to track and scrutinize the post timings that worked for your competitors. Since you are likely to target a similar audience segment, you can also choose the post timings that seem to convert for others.
Additionally, recording the post times where the content did not find a decent reach for your rivals can also help you. Once you know this data, it becomes easier for you to decide and not choose such post times for your business. Tools like Mentionlytics can help you monitor your competitors and plan better marketing strategies.
Believe us, implementing these simple yet effective ways in your brand outreach can help you figure out the best times to post on social media in 2021.
Best Times to Post on Social Media in 2021 for Each Platform
Each platform offers a different way of connecting with people and growing your network. While the essence of social presence remains the same, all social media channels cater to the varying needs of the audience and thus have different post times which receive more engagement. It is essential to figure out the what is the best time to post for each of your channels to optimize your outreach fully.
#1 Best Times to Post on Facebook
Facebook has more than 2.8 Billion Monthly Active Users (MAUs). This means, learning when to post on Facebook can help you reach your targeted audience with relative ease!
The most performing time for posts to gain the maximum reach on Facebook is between 9 AM to 1 PM. This is the time when most of the Facebook audience is online and actively interacts with the content.
Tuesday, Wednesday, and Friday are the best days to post for businesses, but Saturday might not bring favorable results. This is possibly due to the weekend mood when people choose to engage in other fun activities.
#2 Best Times to Post on Instagram
Instagram tends to perform its best on Tuesday, resulting in your posts getting better responses. On the contrary to popular belief, Sunday turns out to be the least favorite day for posting your content. This is primarily because people like to take their time off screens over the weekend.
Instagram posts are seen to perform better at 11 AM from Monday to Friday altogether. A sweet spot between 11 AM to 2 PM on Tuesdays has also turned out to be an excellent time for getting engagements.
#3 Best Times to Post on Twitter
Twitter has the most engaging conversations along with meaningful discussions. It has been analyzed that Wednesday between 9 AM and 3 PM is the best time to post your updates that stay on the top.
The 9 AM to 11 AM for Tuesday through Thursday is also a good time to post your content. Saturday turns out to be the worst day for posting your content on Twitter.
#4 Best Times to Post on LinkedIn
The best times to post on social media in 2021 take many aspects into account, including the target audience, nature of business, and the post’s aim. Reasoning to its professional network, LinkedIn posts work the worst on Sundays.
The best days to post on LinkedIn are from Tuesday through Thursday, 9 AM to 12 PM. This is when most users are active over the platform, and this contributes to the increased outreach of the content.
How to Track the Best Times to Post on Social Media in 2021 With Mentionlytics?
The constant and precise monitoring of your posts is necessary to track the performance of marketing campaigns. These insights empower you to formulate smarter promotional strategies and enjoy a competitive edge.
A dedicated solution to regularly checking your social media posts is essential for having higher engagement rates and better conversions. The best times to post on social media in 2021 can not be tracked overnight — it requires routine analysis.
Mentionlytics is one such powerful social media monitoring tool that helps you trace all the activities happening on your social accounts. It provides you with in-depth insights about the performance of your content and users’ engagement with it. This is immensely vital to set your checkpoints while walking on the digital platform journey.
Source: Mentionlytics Publisher
Whether you want to know if a particular time zone worked well for you or you wish to fetch some past data — Mentionlytics can help you in all the directions! Some of the most significant features that we offer include:
- Check the important mentions in regard to engagement and reach
- Spot your possible trolls and resolve them with quick actions
- Identify the fans of your brand along with the dedicated ambassadors
- Gauge the know-hows for improving your social posts
- Trace the performance of your content and find out your most converting days
Stay tuned with our space and get quick updates on the current market trends with ease!
Originally posted on Mentionlytics: www.mentionlytics.com/blog/best-times-to-post-on-social-media-in-2021