Table of Contents

What is a Social Media Tracker?

What Does a Social Media Tracker Do?

Capability #1: Brand monitoring

Capability #2: Social media reporting

Capability #3: Social listening

Capability #4: Influencer research

Capability #5: Market research

Tool #1: Mentionlytics

  • Its software gives you helpful insights about your target audience and top mentioners
  • It shows you important metrics, like engagement, demographics, and trending topics
  • The platform offers you further analysis of these metrics to help you understand their importance
  • It makes helpful suggestions for your future actions based on your audience
  • Brand monitoring
  • Social Media monitoring
  • Review monitoring
  • Competition monitoring
  • Crisis management
  • Influencers marketing

Mentionlytics Features

  • Social Intelligence Advisor (SIA), a feature that offers personalized advice to help you improve your brand’s social presence
  • Advanced Boolean search that filters your results by combining keywords and hashtags with operators such as AND, NOT, and OR
  • Social Media Report Builder that allows you to create customizable reports based on your own professional preferences and needs
  • Ability to alert your team members about mentions with easy-to-use tags, labels, and task assignments
  • AI-powered sentiment analysis of brand mentions in 24 languages
  • Social media management that focuses on post scheduling and publishing
  1. Top Mentions Report
  2. Top Mentioners / Influencers Report
  3. Share of Voice

Mentionlytics Pricing

  • Basic ($49/month)
  • Essential ($99/month)
  • Advanced ($199/month)
  • Pro ($299/month)
  • Agency ($450+/month)
  • Enterprise (from $950/month)

Tool #2: Hootsuite

Hootsuite Features

  • All-in-one social media management
  • Online presence and specific keywords monitoring
  • Creating, scheduling, and publishing top-performing content
  • Social media coaching and training from experts
  • Professional campaign planning and management
  • Analyzing social data, like the performance of specific keywords

Hootsuite Pricing

  • Professional ($39/month)
  • Team ($109/month)
  • Business ($669/month)
  • Enterprise (Custom solutions are provided after contact)

Tool #3: Sprout Social

Sprout Social Features

  • Content marketing improvement via social listening
  • Social media post scheduling and publishing
  • Digital presence measuring via engagement scaling tools
  • Target audience demographics about your target audience
  • Website traffic-driving sources detection
  • Report Builder, a feature that offers premium users the opportunity to customize their reports according to the metrics they want

Sprout Social Pricing

  • Standard ($99/month)
  • Professional ($169/month)
  • Advanced ($279/month)

Tool #4: Buffer

Buffer features

  • Direct scheduling and posting
  • Post insights boosting
  • Account, stories, and post analytics
  • Audience demographics
  • Organizing unanswered comments in one simple dashboard to be replied quickly from your desktop
  • Quick interaction with fans and important conversations prioritizing

Buffer pricing

  • Essentials ($6/month per social channel)
  • Team ($12/month per social channel)
  • Agency ($120/month for 10 social channels)

Tool #5: Keyhole

Keyhole features

  • Influencer Tracking and Monitoring
  • Social Media Account Monitoring and Reporting
  • Publishing & Scheduling
  • Hashtag and Keyword Tracking and Analytics
  • Twitter Historical Data
  • Social Media Analytics API

Keyhole pricing

Tool #6: TalkWalker

Talkwalker Features

  • Quick campaign and social channel management
  • AI-powered intelligent content and trend analysis
  • Social Content Ratings (SCR) for social performance bulk measurement
  • Social intelligence monitoring for customer and market insights
  • Talkwalker Activate professional consulting for performance enhancement
  • Flexible Boolean searches with smart filters for data fragmentation

Talkwalker Pricing

  • Corporate
  • Enterprise
  • Basic

Tool #7: Brandwatch

  • Consumer Research (for brand & market intelligence)
  • Audiences (for audience intelligence)
  • BuzzSumo (for marketing intelligence)
  • Vizia (for intelligent reporting)
  • Reviews (for product intelligence)
  • (for social media management)

Brandwatch features

  • Crisis Management
  • Brand Management
  • Competitor Analysis
  • Data Democratization
  • Trend Analysis
  • Market Research

Brandwatch pricing

Tool #8: NetBase Quid

  • Brand Health & Perception
  • Campaign Strategy
  • Trend Analytics
  • Competitive Intelligence
  • Crisis Management
  • Voice of the Customer
  • Influencer & KOL Marketing

NetBase features

  • Influencer Identification
  • Sentiment Analysis
  • Social Measurement and Reporting
  • Competitor Analysis
  • Follower Tracking and Analysis
  • Paid Campaign Tracking

NetBase pricing

Tool #9: Tailwind

Tailwind features

  • Easy Image and Social Media Post Creation
  • Automated Social Media Publishing
  • SmartSchedule feature for finding the best times to post
  • Best and most relevant hashtag tracker
  • Content and social media optimization
  • Connection and growth with Tailwind Communities

Tailwind pricing

  • Pro ($19.99 /mo)
  • Advanced ($39.99 /mo)
  • Max ($79.99 /mo)

Tool #10: Hubspot

  • Marketing Hub
  • Sales Hub
  • Service Hub
  • CMS Hub
  • Operations Hub

Hubspot features

  • Lead generation and visitor attraction via blogging, social media, ads, etc.
  • Visitors-into-Customers conversion with marketing automation, email, landing pages, ABM, and more.
  • ROI Tracking with Revenue Attribution Reporting
  • Trends Monitoring by Tracking Specific Keywords and Analytics
  • Contacts Database and CRM Software Integration
  • Cross-platform Scheduling of Social Media Posts
  • Social Media Channels Unified Management (Facebook, Instagram, Twitter, and LinkedIn)

Hubspot pricing

  • Starter (€41/mo for 1,000 marketing contacts)
  • Professional (€740/mo for 2,000 marketing contacts)
  • Enterprise (€2,944/mo for 10,000 marketing contacts)

Now Over to You



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