Social media marketing for companies has come a long way.

The audience’s inherent need to share what they like with their friends and family has compelled brands to promote their content, hoping for it to inspire awe and excitement so it can go viral.

Viral marketing has become a powerful channel to get their audience talking and sharing their content.

Rightfully, brands want to get their content and campaigns in front of their followers to raise brand awareness which is the primary goal of digital marketers. This is why it is imperative for businesses to leverage the opportunity that viral marketing has to present.

More than 3.6 billion people use social media globally. The figure is projected to grow to 4.41 billion by 2025, which makes it indispensable for businesses looking for ways to mass-target their audience through digital platforms.

What Is Viral Marketing?

The idea is to create content that users would love to share with others.

A viral marketing campaign can significantly augment engagement, sales, and brand when done right.

Social networks are a natural habitat for such marketing collateral because only they offer the speed and ease of sharing that no other platform does. You’ll find that viral content is usually surprising, evocative, emotional, and funny or unique enough to elicit a reaction from the viewer.

This means that making such universally appealing posts or videos isn’t going to be easy.

Also, when attempting viral marketing, understand that virality is a double-edged sword. Your campaign might be misinterpreted, or worse, become a joke and get parodied across video platforms. But that’s a risk worth taking because viral can work wonders for your brand when done right.

Attributes of A Viral Marketing Campaign

But the best viral marketing campaigns have some features in common.

Appeal to the Intended Audience

Furthermore, it is essential to determine your target audience in the initial stages of your campaign formation. In order to achieve this, you need to ask the following questions to yourself:

  • Who do you want to connect with?
  • What content would interest them or they’ll feel passionate about?
  • What are their dreams, hopes, and values?
  • Why would they expect from your campaign?
  • What elements or content topics can make them share that with their social network?

Strong Visual Strategy

A campaign communicates a story. The best way to narrate an account is to add visually appealing elements that perfectly resonate with your target audience.

Your visual strategy needs to align with your audience and brand — it should be relevant, informative, engaging, and include some intriguing elements, such as hope and humor.

Creativity and Innovation

A marketing campaign doesn’t go viral until they have an attractive, innovative, and unique idea behind them — your campaign should pique the audience’s interest. It has to be attention-grabbing and different.

Emotional Appeal

This video campaign centers on a message related to self-esteem and natural beauty. It shows that beauty is diverse and powerful in every shape and form. So it’s no wonder that the campaign quickly started trending because of its emotional appeal and relatability.

You need to create content that resonates with your target audience, making them feel something; otherwise, they might not want to share it.

Easy to Promote and Share

If you want your campaign and content to go viral, it is essential that your audience shares it over and over again. This denotes that your brand needs to make the content available first on as many platforms and — in multiple ways possible. That way, you make it easier for your audience to share it with their acquaintances.

Furthermore, make sure you enable embedding, sharing, downloading, and other capabilities on your content. That’ll help your viewers promote your content on their social networks, tag their friends on Facebook, Instagram, or maybe download the video to turn your content into a GIF. Create CTAs or elements that entice people to share your content with their friends.

Publish at The Right Time

As more people scroll through their feeds on digital platforms, watch TV, and keep up with the ongoing events, marketers invest more time, effort, and money in their campaigns.

For instance, you run your campaign on a Saturday night when most people are out celebrating the weekend or have plans with friends. This means that they will not browse their social newsfeed … as they do on Wednesday nights before falling asleep.

How to Begin with Viral Marketing?

Here are some actionable tips for creating a viral marketing campaign with share-worthy content:

Reflect on your Goals and Objectives

For example, are you vying for brand mentions, brand awareness, or trying to captivate your customers’ attention?

When you align your viral marketing attempts with your goals, it helps create valuable and meaningful that’s bound to make an impact instead of hoping that your next post sticks.

You need to have an effective plan of action for your viral campaigns, and content is no different. Therefore, it is vital to have a clear set of goals that you want to accomplish and the purpose of running a campaign and making it viral.

Make use of Relevant Hashtags

Take time to make a relevant hashtag and tack it to your post. That’ll make it possible for you to monitor your campaign’s performance and effectiveness in terms of shares and mentions.

With Mentionlytics hashtag analytics, you can get a detailed report on your hashtags, making it easier to gauge their success. Additionally, you can also discover other trending hashtags by your industry’s competitors while incorporating the right approach for your future posts and campaigns.

Through social listening tools like Mentionlytics, you can get insights in real-time and comprehend whether it has relevance to your audience or not.

Hashtags that your audience can connect with or relate to maximizes your engagement and reach on social platforms significantly. Therefore, it is vital to leverage useful hashtags in your campaigns.

Social media monitoring tools provide you with data-driven insights into your audience’s preferences following the hashtags. It enables you to know about the ones that propelled the level of interaction and engagement.

Leverage Social Media Reporting Tools

But how can you figure that out? First off, gauge the pieces of content that have performed well during the past campaigns by monitoring the following social media metrics:

  • Performance and keyword traffic
  • Audience engagement
  • Clicks and reach
  • Page impressions
  • Demographic data

The above-mentioned social media metrics can provide you with invaluable insights into your audience’s likes and shareable potential.

Perhaps it’s a meme. Maybe it’s a video.

Regardless of social media analytics provided by Mentionlytics, you can find out perceptions about your services, products, and overall brand on digital platforms. You can get an exhaustive report on the customer behaviors, patterns, and interests around your brand.

Furthermore, you can also get to know your specific pieces of content, campaigns, and effectiveness. That way, you can begin to plan your upcoming campaigns depending on what works for you and help you get likes.

Create Well Rounded and Shareable Content

For instance, social media campaigns shouldn’t be limited to your brand’s core account. From newsletters and blogs to in-person sessions in your network, gauge how far you circulate your message, and it will be impactful.

Next, brainstorm the top-performing social media platforms for any given piece of content or promotional campaigns. For example, visually appealing content works for Instagram, Twitter, or Facebook. Viral video content is prime for TikTok, YouTube, and Instagram.

Level Up Your Digital Marketing Game

Quantifying the results is critical to a comprehensive digital marketing strategy. It is vital to evaluate how your content performs so you can make better decisions about its future.

Mentionlytics, a feature-rich social listening tool, allows you to monitor all the crucial metrics. It provides you an all-inclusive social media performance report that covers essential aspects such as your content reach, engagement, re-shares, and more.

Ready to take your social media marketing campaigns to the next level on all the popular social media platforms? Mentionlytics can help provide exhaustive analytics reports to improve your brand popularity and visibility.

Originally posted on Mentionlytics :

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