The number of social media users rises to 3.6 billion and 73% of marketers have deemed the use of social media marketing “effective” or “very effective” for their business, according to research. This goes on to show the importance of online presence and marketing in today’s world. However, just creating a business page and running campaigns isn’t going to be of much help unless you actively monitor their effectiveness.

As important as it is to come up with a clever marketing campaign, it is equally essential to track its progress and see if it has the impact you thought it would. As a result, you need a social media campaign monitoring strategy to determine how your online actions perform and what you can do to make them more effective.

Read on to find out how you can carry out campaign monitoring and why it’s vital for your business.

How To Monitor Your Progress?

  • Campaign Metrics: These metrics track the effect of the particular campaigns you run
  • On-going Analytics: These help you monitor your daily activities over a period so you can see any changes in them or any increases in the engagement rates

Here’s the workflow you can follow to monitor your campaign’s effectiveness:

#1 Identify Your Objectives

It is best to have a SMART goal for all of your campaigns, which stands for:

  • Specific: Choose a social media platform to get started with
  • Measurable: Use an adequately defined trackable metric
  • Actionable: Set a realistic goal and one that you can accomplish
  • Relevant: A better engagement rate results in improved brand awareness
  • Time-bound: Set a time limit for achieving a goal

#2 Select The Appropriate Metrics

Mentions Volume

Post Sentiments

Post Reach

Influencer Score

Share of Voice

#3 Measure The Results Of Your Campaign

Other times, you have to rely on third-party tools or build your own with the help of software like API. You can do a simple Google search to figure out the tools you need for specific social channels if you’re not sure. One just tool is Mentionlytics.

#4 Set A Campaign Duration

It is essential to understand the duration of your future campaign with the help of similar previously run campaigns. Additionally, when reviewing past campaigns, pay attention to ones that align with your current campaign goals, select them for the best comparison, and match the results from a similar time frame.

#5 Track And Report

It is essential to consider the following:

  • If your numbers align with your expectations
  • How they compare with that of your competitors

As for your performance, it is best to report regularly, depending on your firm’s schedule. However, even if some meeting gets delayed due to scheduling conflicts, make sure you check your metrics regularly. With the accumulated data, compare old and new results to gauge any differences in your campaign performance.

Create a social media report using simple charts and graphs, as the visualization of results makes it easier for everyone to understand how your social media campaign is performing. Also, include any contextual information or benchmarks in that report, so it is easier to decipher the meaning of any figures.

As for the comparison with your competitors, you can easily do so with the help of social media analytics.

#6 Repeat The Process

The effort you put into monitoring and improving your campaigns will eventually prove beneficial when your website gets more traffic, you have more leads to follow, and your brand awareness increases.

Importance Of Campaign Monitoring

Here are some of the benefits of monitoring your social media campaign:

Understand Customer Behavior

Campaign monitoring allows you to observe, understand, and track customer behavior so you can determine which tactics get them to purchase more.

Use Effective Techniques

Online Reputation

This allows you to make better connections with people in the business and get new customers who can spread the word about your brand once they are satisfied.

There are certain times for each social media platform when it is best to post your content, as user activity is high at that time. You can use this information to time your campaigns and interact with the users through live sessions or Q/As about your current campaign, gathering real-time data on its performance.

Finance Management

More Responsive

When you monitor actively, you can find out about a possible PR crisis and deal with it before it spreads like wildfire.

Ready For Social Media Campaign Monitoring?

Your social media marketing strategies are meant to achieve a business goal, such as increasing brand awareness or the number of leads. Monitor them actively and analyze the results you get to ensure their effectiveness.

Use this data to check the effectiveness of your campaigns and optimize your future ones. Determine what works best for your brand, what you can improve upon, and what you should let go of if something doesn’t add value to your business goals.

Originally posted on Mentionlytics: https://www.mentionlytics.com/blog/social-media-campaign-monitoring

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