How to Find Leads in Real Estate on Social Media?

6 min readSep 27, 2023

Lead generation for real estate is challenging.

On one hand, cold calling and hoping for the right people to pick up the phone can’t cut it anymore. As a matter of fact, real estate professionals work better with warm leads.

On the other hand, buyer and seller leads have an expiration date. Once the selling process is completed, your business relationship is most likely to end as well.

Today, realtors generate more leads by taking advantage of social media features, like Facebook Ads and even live video tours, to boost visibility and engagement.

In this article, we’ll explore how to find leads in real estate on social media, increase your reach, and grow your business.

5 Steps to Find Real Estate Leads on Social Media

Social media provides effective strategies on how to find leads in real estate.

Here are 5 steps for leveraging social media content and connections to create new and valuable opportunities and reach the right audience.

Step #1: Identify Relevant Keywords

Keywords are the most valuable component when trying to understand how to find leads in real estate. In fact, most real estate agents use social search engines to automatically look for industry-related words and phrases.

Begin by identifying relevant keywords related to real estate, like “buying a home”, “selling a house”, “property investment”, and “real estate agents”.

The correct keywords will lead you to relevant discussions to join to connect and share your knowledge with potential leads.

You can also use a boolean search to narrow down your tracking process and get more specific results.

Step #2: Analyze the Conversations

Discovering online conversations will help you understand what people are talking about on social media about real estate. Thus, you’ll be able to stay up-to-date on popular opinions, market leaders, and customer demands.

Look for conversations related to real estate and identify potential leads. Pay attention to the location, demographics, interests, and preferences of the individuals engaging in these conversations.

Social listening tools allow you to create buyer and seller lead profiles based on audience behavior and account demographics.

Starting to understand how to get real estate leads on social media? Sign up for a free trial of Mentionlytics and perform sentiment analysis on your industry mentions.

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Step #3: Set an Alert for Certain Keywords

Topic discovery isn’t the only use case that advanced keyword monitoring will help you with. As a matter of fact, mention notifications are quite important when generating leads in real estate on social media.

You can use a social media monitoring tool like Mentionlytics to help you easily set up alerts for specific keywords.

Choose your alert frequency based on the online traffic of your overall market and target audience. For example, niche industries would be fine with weekly alerts.

Afterward, the tool will notify you when someone mentions anything you should check first, like a question about one of the properties.

Then, you can respond or reach out to your new lead and see if they’re interested in doing business with you.

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Step #4: Engage With Potential Leads

Common mistake: Many realtors search how to find leads in real estate and then fail at really engaging with them.

Property transactions are not shoe shopping. So, even if someone’s considering doing business with you, you still need to actually connect with them.

Perform advanced research on social media platforms, follow accounts that seem interested in real estate, and start engaging with them!

You can comment on their posts or ask questions about what type of property they’re looking for.

Finally, use relevant hashtags in your posts to help reach more people who might be interested in your services.

Step #5: Follow Up With Leads

Houses won’t be sold by liking and commenting on posts. Once you learn how to generate real estate leads online, it’s time for you to amp up your communication skills.

Develop real relationships with your leads by following up with them regularly. Sending occasional social media messages is a great, cost-free way to keep a connection going.

You can ask if they’d want to buy or sell the property again or even if they were satisfied with your company.

Remember to avoid overused phrases and keep the conversation organic, honest, and polite.

Best Tips to Generate Leads in Real Estate on Social Media

Social media allow you to be creative and find the right people without actually spending your budget on lead generation.

In this context, is buying real estate leads worth it? In the past, yes. However, now you can do everything and more if you’re using a social listening tool and good social media strategies.

Here are some social media tips to generate more leads.

1- Optimize Your Social Media Profiles

Real estate lead generation requires total social media optimization, whether it’s your content, hashtags, or profile is optimized.

Start by setting up a good profile that includes information about who you are and what you do. Update your bio with basic contact information, like a business phone number, e-mail address, and zip code.

You want your social media profiles to look professional according to each platform’s standards, but also approachable and human.

Tip: Include industry keywords in your profile to make sure people searching for those terms will find you.

2- Create High-quality Content Around Properties

Posting attractive, interesting, and engaging content is certainly the best way to generate real estate leads on social media.

Post regularly, use visuals to capture people’s attention, showcase each property’s best features, advertise open houses, and share property listings. Finally, make sure that your posts are relevant to the real estate industry and up-to-date. So, try to delete expired listings as soon as the property is sold.

Try choosing the best social media platforms for your industry, but also for your own business. For example, 89% of realtors claim to be using Facebook for lead generation. However, if you’re targeting younger and tech-savvy audiences, it wouldn’t hurt to focus on Instagram or even try TikTok!

3- Respond to Every Comment

When people comment on your business posts, they are probably looking for answers or information about real estate. If you answer their questions quickly, it will show them that you care about their needs and can help them.

Plus, it gives you the opportunity to introduce yourself and your services. Responding also helps build relationships with potential clients and can even lead to referrals from satisfied customers!

Hint: Even if the comments are negative, you should always respond within the first few hours in a polite, explanatory manner.

Also read: How to monitor and handle negative reviews and comments.

Now Over to You

Social media is an invaluable tool for real estate lead generation.

Particularly, you can reach a wider audience and engage with potential customers more effectively than ever before.

However, the process is still quite challenging. Thankfully, with the right social listening tool you can monitor industry keywords, analyze online conversations, and discover potential clients.

Are you still wondering how to find leads in real estate? Create a free account on Mentionlytics and start gathering your real estate leads!

Originally posted on Mentionlytics: www.mentionlytics.com/blog/real-estate-social-media/