Introduction

Data science helps your branding grow at different levels, by mastering many important business needs.

Social Media

Social media revolutionized the importance of data science. It is full of numbers. Numbers that everyone can track “likes, shares, followers and views” or other metrics, like reach and the number of people who actually engaged with the post or clicked the link or the ad. With all these numbers, data science came to interpret each one of them and how to make it bigger and after it grows how it can be used in achieving your largest goal “conversion”. Data science of social media can make you identify the channel/platform with your strongest chance to reach people and with the most targeted audience that can turn into customers/subscribers. With data science you can also identify; what kind of content the audience likes, what times are best to post, what type of posts works best (images, statues, links or videos) and all this will eventually help you create the best social media marketing strategy with the best possible results.

Customer Satisfaction

You know how they figured that out? Yeah! Data science!

Team productivity

User Experience

Competition

Conversion

Conclusion

Originally posted on Mentionlytics: http://www.mentionlytics.com/blog/how-can-data-science-help-your-branding/

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