Table of Contents

Why Is Digital PR Important?

5 Benefits of Digital PR

  • Increased Brand Awareness
  • Improved Organic Rankings
  • Increased Website Traffic
  • Enhanced Brand Credibility
  • Increased Sales

Digital PR vs Traditional PR

3 Types of Digital PR

  • PR Link Building for SEO: Unlinked mentions, outreach, etc.
  • Social Media: Crisis management, influencer relations, etc.
  • Press Releases: Share company news, get mentions in big publications, etc.

Digital PR Strategies

  • Build relations with journalists and bloggers to acquire high-quality backlinks
  • Content syndication
  • Conduct original case studies and reach out to relevant publishers
  • Create and share unique infographics
  • Build relations with influencers and get mentioned in their social media
  • Get coverage about your company’s events

How to Create a Digital PR Campaign in 4 Simple Steps

Step#1: Set your goal

  • Brand awareness
  • Sales of specific products
  • Website traffic
  • SEO links (backlinks)
  • Company news
  • Brand reputation
  • Recruiting
  • Partner Engagement
  • Brand valuation

Step#2: Define your target audience

Step#3: Decide which content best suits the campaign

  • Articles and guides
  • Listicles
  • Infographics and data-driven visualizations
  • Gamification
  • Videos and GIFs
  • Podcasts

Step#4: Create your pitch and contact your prospects

  • Research the most suitable journalists; check their work, what they’ve written in the past, and if your content is relevant to them.
  • Make it personal; mention an article of theirs that you liked and your story could be featured in, generally, you have to show them why it is beneficial to cover your story.
  • Make sure you grab their attention, this means everything starting from the subject line of your email to the headline of your content should stand out and grab their attention, there is no size to fit all, so try to modify your emails every time you send one to someone.
  • Create engaging content, something they can’t say no to; what you’re offering should be so appealing no one can refuse it, when you’re approaching them it needs to be clear that it will be beneficial to include your pitch into their work.

2 Great Digital PR Examples to Inspire You

Example #1: Guinness Clear

Example #2: Fairmont’s Life Without Bees

Digital PR and Brand Monitoring

Crisis prevention

Market intelligence

The Future of Digital PR

Conclusion

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