Table of Contents

What is a brand community?

What are the benefits of building a brand community?

#1 Better communication with your target audience

#2 Brainstorming your next big concept

#3 Establish your presence as an industry authority

#4 Brand loyalty

4 Brand Community Statistics to Know in 2022

  • 86% of consumers claim that authenticity is essential when deciding which brands to like, follow and support
  • 69% of consumers need to trust brands based on their impact on society
  • Consumers who have an emotional connection with brands have a 306% higher lifetime value
  • 93% of Twitter’s community members are open to brands, who participate in a conversation, for example by helping and providing support.

How To Build A Brand Community In 6 Steps

#1 Establish your brand

#2 Define your goals and metrics

  • What’s the objective of this community?
  • How are you going to help your audience stay engaged?
  • How are you going to measure the success of the community?
  • What kind of metrics do you want to track down?
  • How do you think this community will help you achieve your company goals?

#3 Find your community

#4 Choose a platform for your community

  • Forum
  • Social media platforms
  • Awards/Affiliate programs
  • Mediator community platforms

#5 Engage regularly with your community members

#6 Inspire the community on an emotional level

9 Brand Community Examples to Inspire You

#1 lemlist family

#2 Beauty Insider Community

  • Community Home
  • Groups
  • Gallery
  • Ratings and Reviews
  • Questions and Answers

#3 Starbucks

#4 Spotify

#5 Ring Concierge

#6 Harley Davidson

#7 Apple

#8 LEGO Ideas

  • Activities
  • Contests
  • Product Ideas

#9 Red Bull

Bonus: Do You Need to Hire a Brand Community Manager?

  • Excellent verbal communication skills
  • Excellent writing skills
  • Exceptional interpersonal and presentation skills
  • Planning and implementing community initiatives
  • Tracking down and identifying community KPIs
  • Interpreting website traffic
  • Critical-thinker and problem-solver

Now Over to You

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mentionlytics

Mentionlytics

1.3K Followers

The most easy-to-use Web & Social Media Monitoring helps you find what everyone is saying about your brand! Try for Free: https://www.mentionlytics.com/