Best Days & Times to Post on each Social Media [2023]

8 min readJun 28, 2023

In general, the best time for social media posts would be early morning times from Monday to Friday.

However, the smartest thing to do is to look into each channel separately, as most users behave differently on them. In addition to audience behavior, there are more factors to consider when choosing the best time for social media posts, like industry habits and platform algorithms.

Stick around, because this article will give you the right answers for each social network and other helpful tips.

So, let’s start!

Generally, When is the Best Time to Post on Social Media?

Opinions vary regarding the best days and times to post on social media. However, according to many research results, early morning posts during mid-weekdays are bound to generate more engagement.

In detail, the best days to post on social media are Tuesday, Wednesday, and Thursday.

Furthermore, the best time to post on social media is between 9 and 10 p.m. (EST).

Nevertheless, don’t forget that these are just simple statistics –let alone they can vary depending on the country and the audience you are targeting… In reality, each social platform may need to be treated differently to serve its purpose!

So, let’s dive into each network.

Best Times to Post on TikTok

Best Time to Post on TikTok is Saturday, between 11 a.m. — 12 p.m. (EST)

The platform’s algorithm is known for helping videos create more buzz and reach a surprising number of accounts. While this may be true, the best time to post on TikTok is more complicated than that.

For example, B2B TikTok marketing could possibly work better on weekdays, while B2C would work equally –if not better– on weekends.

Generally, late morning and early noon posts, between 11 a.m. and 4 p.m. would work perfectly for weekends. In contrast, if you’re going for mid-weekdays, like Tuesday and Thursday, you’d better choose afternoon hours, between 4 and 7 p.m.

Best Times to Post on Instagram

Best Time to Post on Instagram is Wednesday, between 11 a.m. — 12 p.m. (EST).

Instagram’s power lies in the app’s maintaining popularity and various ways to share content. So, while a B2B marketing strategy would suggest a constant Instagram presence through stories, things are different with reels and posts.

In general, a late morning post would be successful on any weekday.

However, due to the platform’s oversaturated audience, things change from day to day.

For example, the best time to post on Instagram on Monday is at noon. In contrast, the time frame is more open for Tuesday and Wednesday, between 10 a.m. and 1 p.m.

Best Times to Post on Facebook

Best Time to Post on Facebook is Tuesday, between 12–1 p.m. (EST)

Facebook’s been around for years and years, but it still manages to surprise us with major shifts in engagement-thriving times. People don’t really see eye to eye at what times Facebook performs better.

However, keep in mind that a late-morning post, around noon, would be considered a safe option for any weekday.

Also read: Top 8 Tips to Optimize Facebook Business Page

Best Times to Post on Twitter

Best Time to Post on Twitter is Monday, between 9–10 a.m. (EST)

Twitter’s platform popularity is often linked to breaking news, social media trends, and quick updates on important topics. Therefore, a mid–morning post, around 9 a.m., is a great way to start sharing your daily content.

While Monday is our official suggestion, literally any weekday would work just fine with Twitter.

Just remember to avoid Sundays!

Best Times to Post on LinkedIn

Best Time to Post on LinkedIn is Monday, between 3–4 p.m. (EST)

Well, this is easy! As LinkedIn’s main audience consists of career-driven individuals, there’s simply no real reason for them to check LinkedIn on weekends. Take into consideration that most accounts are active during working days and hours.

Hence, weekday posts, mainly between Monday and Thursday, from noon to 4 p.m. are a solid plan.

Also read: The Guide To LinkedIn Automation: Top 3 Strategies and Tools

Best Times to Post on Pinterest

Best Time to Post on Pinterest is Sunday, between 8–9 p.m. (EST)

In contrast to LinkedIn’s professional tone, Pinterest is more about visual content curation, creative ideas, and image discovery. So, it’s not surprising that the best pinning days and times are completely different from what’s mentioned so far.

Generally, evening posts, between 8 and 11 a.m., are the best for most days, including Saturday, but Sunday is still our top pick.

Best Times to Post on Twitch

Best Time to Post on Twitch is Saturday, between 12–1 a.m. (EST)

While Twitch marketing is doing great in sales, the video-streaming platform is still targeted more toward fun content. So, it makes sense that users aren’t active during working hours.

You should probably stream on Twitch during the weekend around midnight.

Depending on your content and audience, early morning streamings, between 1–4 a.m. can also work.

Best Times to Post on Reddit

Best Time to Post on Reddit is Sunday, between 6–7 p.m. (EST)

Similarly to Twitch, Reddit marketing is very popular right now. As we’re talking about a news content aggregation and fan discussion platform, users are more active on the weekend.

In detail, late afternoon and evening hours, between 6 and 11 p.m. are optimal for Reddit posts.

Also read: How to use Mentionlytics to monitor Reddit news

Best Times to Post on YouTube

Best Time to Post on YouTube is Friday, between 6–7 p.m. (EST)

Everyone has been using YouTube for more than a decade now! If you want to hit the platform’s sweet spot, you need to be consistent with your video posting.

Generally, Friday afternoons and weekends work best, as most viewers are free to focus on videos and engage with creators.

However, YouTube marketing lets you experiment with audience-building and test more suitable solutions for both your viewers and you.

7 Factors To Consider When Picking the Time to Post on Social Media

All of the above are just suggestions based on constant research and marketer opinions. There are important factors you should think about before deciding when is the best time to post on social media. These include:

Audience demographics
Targeting the right audience means predicting how these specific people behave online. For example, younger audiences tend to be more focused on their social accounts on weekday evenings.
Industry and niche
This one works like audience demographics. If your industry niche focuses on academics, then the best time for social media posts would be around weekday mornings.
Time zone
This is easy for local brands, as they tend to target people that live in the same time zone. However, if you’re going international, don’t forget to check the time differences!
Platform algorithms
Platform algorithms prioritize recency, so you need to upload fresh content at the time most users are active. However, intelligent algorithms, like TikTok’s, focus equally on personalized preferences, so checking in with your niche is vital.
Content type
The type and format of your content could possibly affect your selection, as well. For example, the best time to post reels on Instagram might not be the same for Instagram stories, or graphic posts.
Competitors
There must be some competitor businesses that are performing well –or even better than yours. Every now and then, try to note what days and times they shared a successful post on social media.
Experimentation
As has been noted before, the best time for social media posts won’t be the same forever. Social media changes all the time and so should you –if you want to stay ahead of trends. So, experiment with types of content, platforms, days, and times. Constantly testing your audience’s interest will help you stay on top.

Why Should You Consider Timing When Posting on Social Media?

At the present time, companies are doing the most when it comes to social posting.

As more and more businesses strive to create a strong –and visually appealing– brand identity online, the landscape is oversaturated. That makes it hard for you to stand out from the rest and raise brand awareness and engagement.

That’s why you should always wonder when is the best time to post on social media. Nowadays, creating educational, relatable, or entertaining content isn’t enough, unless a great number of users interact with it.

That requires precise timing and social media strategy planning.

How to Make Sure You Post at the Best Times on Social Media?

Consistency is key, as mentioned above.

You can’t track the best time for social media posts overnight! Instead, you need to experiment with different channels, days, and times to find your golden ticket.

Thus, it’s important to monitor your individual posts and overall performance over each platform.

Intelligent social media monitoring tools help users track their everyday performance, revisit top-performing posts, and get valuable social media insights.

For example, with Mentionlytics, you can order your or your competitors’ posts by time, engagement, or reach/rank. Observing your biggest social media successes will help you understand what days and times work for your audience.

Moreover, you can use the app’s Publisher feature to schedule content, check your calendar, and simultaneously publish across all channels.

Now Over to You

So, do you know when to post on social media now?

Don’t forget that testing alternate options is the most important thing when creating a strong social media strategy.

Posting different types of content on different platforms at different times and days can be rough. Luckily, there are many social media scheduling tools, like Mentionlytics, that do the job quickly and effectively.

Have more questions? Book a free live demo with Mentionlytics and let our experts explain how our scheduling software can help you.

Most pieces of information were sourced from Hootsuite.

Originally posted on Mentionlytics:
www.mentionlytics.com/blog/best-times-to-post-on-social-media