Today, social media is a powerful medium for almost every brand out there as it helps them communicate with their audience effectively. It also allows consumers to interact with businesses, share their views with others, and get to know people based on shared interests.
More than ever, social media platforms provide marketers with comprehensive data to facilitate customer outreach and brand content strategies.
Community managers can get relevant information about their followers and content that, combined with engagement data, represents customer interactions with a brand.
At their core, social media insights allow marketers to closely monitor and understand the people they communicate with on digital platforms. 73% of the marketers consider their social media marketing efforts have been “very effective” or “somewhat effective” for their business.
But what are social media insights, why are they essential, and how can you leverage them to boost your business success rates?
Let’s find out!
What Are Social Media Insights?
Businesses cannot merely rely on superficial information to analyze the actions of their followers and fans on social media sites. To gauge their behavior and perceptions regarding a brand, specifically on social media, you need some concrete insights to investigate their activities and strategic decision-making.
This is where social media insights come in handy. You can gather these by observing your audience’s behavior on various social media platforms such as Instagram, Facebook, Twitter, and TikTok.
There’s also a need for a deeper understanding of how the users perceive a particular brand, its products, services, and resources — mainly through comments, hashtags, reviews, and status updates. Additionally, you’ll need to consider the follows, likes, shares, and other ways your social media users engage with your brand.
These social media insights help you ascertain and achieve performance KPIs and, ultimately, long-term goals. Using these, you can measure your performance against competitors, optimize strategy, and optimally use your resources.
All in all, the right insights provide you with a data roadmap that directs you on how to improve your social media marketing efforts for impactful results.
Why Should You Leverage Social Media Insights?
Without social media insights, you can’t measure and analyze your content performance, and there’s no way you can improve and get the desired results.
Many reasons contribute to the fact why social media insights are vital for businesses. The primary reason is to know and understand your customers. To survive and thrive in an ever competing digital world, it is crucial to leverage social media insights.
Here are some of the reasons why you need to use social media insights for your business.
Most Effective Social Platforms
Not all social platforms can prove to be useful for your business. Just because your Instagram has over 2 billion users doesn’t mean it will work the best for you and get you favorable results. It may be possible that Flickr and Pinterest help you better execute your strategy.
Social media insights can help you analyze which social channels work best for you and why. It considers the traffic, engagement, sales, and more that assist you in making an informed decision.
The insights can also help you utilize your resources more effectively, drive better engagement rates, and compare various social media platforms’ performance to choose what works best.
Understand Your Customers
Social data helps you observe your social media users. It also lets you comprehend what content interests and engages the audience well.
These insights can help you in so many ways. For instance, it provides you with an analysis of your past post trends, and can find your best time to share your content with the audience. While timing is a vital part when it comes to social media marketing, the quality of your content can’t be overlooked.
Therefore, quality content, coupled with prime time, can drive traffic, engagement, and conversions. Social media analytics dissect the information and utilize it in an impactful way.
Carry Out Competitor Analysis
Your competitors also create content and run social media campaigns. And suppose your audience is more inclined towards your competitor’s social media platforms. In that case, it’s pivotal to figure out what aspects you need to focus on more to pique your audience’s interest and resonate with them.
Competitor analysis lets you gain in-depth insights on activities, campaigns, and social networks that work for them and approach your social media strategies accordingly.
When you analyze the social data, it helps you devise a well-rounded strategy and focus on techniques that contribute to better and improved results.
Social media monitoring tools like Mentionlytics lets you access it all, provide in-depth insights about your user’s actions, and ultimately enhance your brand’s reputation. Furthermore, you get real-time insights and an insightful competitor analysis that helps you make informed decisions.
How To Use Social Media Insights?
Marketing endeavors are a lot more than just connecting and engaging with your audience. You can explore multiple avenues with the help of social media insights that come from social network data. These insights can power various aspects of your brand operations.
But how can you leverage social media insights to enhance your social media content and marketing efforts?
Here are some ways to use your social media audience insights, specifically from Facebook, Pinterest, Twitter, and Instagram, to augment your social media.
Determine Fan Insights On Facebook
Facebook has its unique version of social analytics known as Facebook Insights, accessible once the page has at least 30 likes. That way, you can make your content more relevant and discover the most appropriate time to post it.
Facebook Insights have various subdivisions that include:
Overview. This section provides you with meaningful analytics. It shows likes on your page, post reach, i.e., the number of people who saw the post, and engagement percentage (people who engaged with the post and took action such as liked, commented, clicked, or shared it).
Likes. It showcases the growth of your page in terms of its followers.
Reach. The reach section provides the information that tells about your Facebook posts. It shows if the post’s reach is organic or noticed by the audience via paid Facebook ads. You can also view the breakdown of comments, shares, and likes of your Facebook posts. This data highlights the audience’s interaction with your brand.
Facebook Insights also lets you track malicious activities that include the data about people who, unlike your page, post, and reported the page for some reason. Additionally, you can see the total reach of your Facebook profile as well as the mentions, ads, posts to your page and brings you insightful data.
Monitor Preferences Of Your Follower On Twitter
Twitter also offers an analytics dashboard that shows vital statistics related to your profile. You can measure and monitor your success rates in various ways. From checking the number of followers to finding out your popular tweets — the Twitter analytics dashboard lets you access it all.
Furthermore, you can view a summary of your Twitter account and select a custom date range. The summary views all the essential account activities, tweet impressions, profile visits, and followers.
You can go to the View Tweet Activity section to see more detailed information for specific tweets. The report highlights tweet engagement, impressions, profile clicks, and the people who retweeted a particular post.
The Tweet analytics dashboard’s main graph also gives you the breakdown of your tweets and shows the engagement rates for specific tweets. It allows you to gauge the content working for your audience and what isn’t producing high engagement levels.
That helps you refine and tweak your content strategy and post about topics that your followers prefer and care about.
Engage Your Pinterest Followers
Just like Twitter and Facebook, Pinterest lets you monitor and measure data through their in-built analytics.
The analytics dashboard on Pinterest allows you to identify the topics and images that drive engagement and helps you tailor the content to your audience.
You can access Pinterest Profile Graph and Your Audience graph to view the top pin impressions, shares, repins, likes, and clicks within the last 30 days.
Additionally, there is an Audience tab that provides information about your audience based on demographics. You can also set a custom date range and filter it by location, languages they speak, and gender. Furthermore, it also has a tab that allows you to see what piques your audience’s interests.
Grow Your Audience With Instagram Analytics
Instagram analytics show you real-time data about your content performance.
It shows demographics based data when your audience is active on Instagram, their clicks on your profile and website. Additionally, you’ll also find data on the likes, comments, and shares on your posts.
The reporting on Instagram Insights cover engagement, impression, top posts, and reach. You know your audience better and can customize the content according to their interests. Additionally, it acts as an indicator for your existing content and lets you ensure that it is compelling.
Instagram Insights help you drive engagement that goes beyond awareness and branding. It provides you with more opportunities to engage and interact with your followers in an impactful way.
Take Your Social Media Insights To The Next Level
Social media insights are a cornerstone to your business’s growth. It allows you to analyze what works for you and then replicate the approach to accomplish your social media objectives.
Regardless of how you choose to analyze your data, it is imperative to know where to gather the right information.
Of course, you don’t have to manage your social media channels alone. There are various social media listening and monitoring tools that can help you gain valuable insights and, ultimately, better decision making.
Mentionlytics is a feature-rich tool that gives you comprehensive analytics about your social media platforms and website.
You can join in your brand-related conversations, respond to Tweets in real-time, comment, track the mentions, and finally stay ahead of your competition by evaluating their activities too.
With Mentionlytics, you can find the right influencers for your brand to promote your offerings and better engage with the intended audience. It’s an AI-powered social media listening tool that gives you smarter insights and tailored advice to cater to your specific business needs.
Increase your brand visibility, enhance your marketing efforts, and interact with your customers while ensuring all-inclusive insights on your social media content and campaigns — Try Mentionlytics and achieve all of this effortlessly.
Originally posted on Mentionlytics : https://www.mentionlytics.com/blog/guide-to-social-media-insights-and-their-impact-on-your-marketing-efforts