Are you looking for a way to reach an enormous audience through marketing campaigns that are cost-effective and measurable? If yes, then you have landed at the right place.

As you know, people are largely spending time on the Internet so much that it has become an integral part of their life. Around 7.7 billion people across the globe conduct searches, check their social media feeds, and indulge in online shopping. …


Brands are leveraging multiple channels increasingly to expand their interaction with consumers. However, innovative brands can only keep conversations alive by using the right platforms to gather insights. Visuals and text aren’t the only mediums for them, but they also use audio for maximum benefit.

The concept of podcasting is growing popular year by year, to the point that this year, stats have shown that approximately 75% of people around the US are familiar with podcasts, and the percentage is steadily increasing.

However, just marketing through the medium of podcasts is not enough. To gain real insight into the response…


Businesses only succeed when they can set their products and services apart from a sea of similar offerings. Sure, quality matters too, but what good is a superior product if no one knows of its existence or trusts your expertise? The answers can be found with competitor analysis.

Unless you are working in a new or seldom explored niche, the chances are that you have a monumental task of differentiating your brand ahead of you.

The first step is to figure out who your rivals are and what makes them better (or worse) than you. …


Persuading the audience to invest their hard-earned money in your product or service is not easy. Especially now when the consumers are smarter and more skeptical than ever.

Just like traditional marketing, a recommendation from a trusted source makes more difference in online marketing than any other marketing method. Therefore, in the new social paradigm, influencer marketing is trumping every other strategy.

In the year 2020, influencer marketing grew by 57%. If you know how to choose the right influencers, your brand can develop an authentic relationship with the customers. On the other hand, an ill-fit can quickly become a…


The political landscape has shifted too many gears in the last few years. One aspect that is witnessing advanced changes in politics is the way politicians carry out elections or other political campaigns. Running a campaign is not an easy task. All eyes are on you and you cannot risk a single move. With different candidates, public perception, and aggressive opponents, political campaigning becomes a stressful event.

However, social media has contributed its fair share in politics to ease out the campaigning process. …


Research shows that currently there are more than 3.6 billion people use social media, and this figure is projected to increase to 4.41 billion by 2025. This makes social sites and apps highly lucrative channels for businesses to find and attract leads.

Social has become a core focus for all marketers as part of their marketing campaigns for a business. Those who use social media lead generation strategies create better opportunities for brand awareness, conversions, sales productivity, and revenue growth. They build a community of followers who can vouch for them and take their brand name forward.

Read ahead as…


Should your team indulge in social media monitoring for the sports industry?

Let’s find out!

Social media dominates most of the Internet and has impacted varied industry verticals. The rising use of social media by celebrities including the sports industry shouldn’t be surprising for us. It bridges the gap between the teams and fans, where both can directly interact with each other.

Moreover, sports teams have got an all-inclusive platform to make frequent announcements, endorse brands, and promote their game. They are using social media platforms as part of their professional journey. …


In a decade, the Internet has evolved to become an inseparable part of the marketing strategy. One aspect of marketing is that it keeps you close to your audience and enhances the reputation of your brand. Yet, the benefit of easy accessibility to your brand has equal parts of disadvantages as well. Hence, another aspect makes you the easy target of angry customers and consumer activists. Once hateful reviews, rude comments, and critical press features start pouring in, the reputation of your business and brand image suffers. …


Are you looking for a way to reach an enormous audience through marketing campaigns that are cost-effective and measurable? If yes, then you have landed at the right place.

As you know, people are largely spending time on the Internet so much that it has become an integral part of their life. Around 7.7 billion people across the globe conduct searches, check their social media feeds, and indulge in online shopping. …


The number of social media users rises to 3.6 billion and 73% of marketers have deemed the use of social media marketing “effective” or “very effective” for their business, according to research. This goes on to show the importance of online presence and marketing in today’s world. However, just creating a business page and running campaigns isn’t going to be of much help unless you actively monitor their effectiveness.

As important as it is to come up with a clever marketing campaign, it is equally essential to track its progress and see if it has the impact you thought it…

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