Red hearts, blue thumbs, green clapping hands. All signs of people liking — and engaging — with your content on social media. What’s the point of posting on social without people enjoying your posts, right? To be honest, all of us crave more likes, comments, and mentions. There’s no shame…

When it comes to SEO, keyword monitoring is crucial. One of the best ways to get a high level of online presence is through search engine optimization (SEO). Using keyword monitoring, you can track how specific keywords perform and make data-driven decisions. …

Over the years, social media has become one of the best channels to increase brand awareness. Almost all well-known brands are active on these platforms to spread the word about their names, and some, sell their products on social media too. Standing at the top of the marketing funnel, awareness…

Social listening tools are software applications or platforms that allow brands and individuals to monitor and track conversations and mentions about their brands, products, and services across various social media channels and online communities. These tools use algorithms and machine learning to analyze big data and identify trends, social sentiments…

Every marketer faces a big social media analysis dilemma: Social listening vs social monitoring. Perhaps you’re already wondering: Which one is best to follow first? Can these two practices be performed simultaneously? However, most of you who ended up reading this have another question in mind: What’s the difference between…

Do you know how to calculate Share of Voice? Marketers, everywhere, are always trying to improve their company’s own share in the market. While Share of Voice (SoV) is relatively popular among marketing metrics, some people are still not familiar with it. …

Think about this: You’re walking into an electronics store and seeing a pair of Samsung headphones inspired by your favorite movies, like Star Wars. Wouldn’t you buy them immediately? Even though you already own 2 other headsets? Those aren’t Star Wars, right? We feel you. Who doesn’t love a product…

Twitter is a goldmine for harvesting honest feedback and true opinions on your brand and any topic of your interest. It’s no secret that people turn to it to praise a product or complain about a company. Analyzing and determining the overall sentiments of all the tweets that mention you…

Let’s get this straight. No matter what’s the purpose of a public relations campaign, or the brand behind it, awesome PR initiatives have 3 essential ingredients: a great — or even controversial — idea, eye-catching creative, and good timing. We bet you had also been amazed by the great Netflix…