Digital PR is a set of strategic actions used to raise brand awareness with online methods. Of course, it has similarities with traditional PR but it can reach a wider audience, as offline methods sometimes can be limiting. So, if your goal is to enhance your brand’s image, reputation, and…

Social media management requires constant evaluation to make sure your digital marketing campaigns keep on improving. The only way to do that is to rely on a social media tracker. Evidently, tools with social media monitoring software can handle entire social media performance. Some of the best social media tracker…

How to set up google alerts is a very common question, that’s why we decided to create this step-by-step guide to help you with taking your first steps into the world of mentions tracking and monitoring. We will present to you a detailed guide on how to create a google…

How do you know if your marketing campaigns are working? One of the most effective ways of measuring your pr efforts is through the old-fashioned work of press clipping services. Marketing rules have always mandated your keeping track of mentions of your brand on print, media channels, or online publications…

Have you been searching a lot about what is google alerts, the best ways to use them, and their advantages? Well, look no more, because in this article we have everything you’ve been searching for. We understand that reputation management and social media presence are highly important in the digital…

The digital world has made the social media landscape dynamic and diverse. Everything changes rapidly; new trends come and go, so marketers and businesses need to be aware of them and prepare for the next one. …

A reputation management software is everything your business needs, as everything your existing and new customers have to say about you forms the way your brand is being perceived by the public eye. …

Marketers often have to turn in a social media report to show their work so far. If you’re wondering about the term or the practices it involves, in this guide, we’re going to cover the following: What’s a social media report Why do you need one How to make sure…

An online presence is a highly important parameter of building a brand’s reputation, enhancing its brand awareness and visibility around the brand’s products, services, and everything it has to offer. …