‘A happy customer is a loyal customer’ — this is an age-old saying.

In the older times, when businesses essentially had face-to-face interactions with the customers, you could build trust by having a genuine conversation. However, today’s age of online business demands advanced mediums to build customer relationships.

In recent…

As we quote, there is no business without customers or no brand without its community.

A community is not limited to the people who buy your product; instead, it is everywhere, be it on social networking platforms like Facebook, Twitter, or question and answer websites like Quora. …

In the hospitality world, customer happiness depends prominently on the hotel’s ambiance, service, and support. However, in an online world, social media marketing and social media monitoring plays an integral role in engaging customers and building their connection with the brand. On one side, social networking sites help customers comprehend…

Are you looking for a way to reach an enormous audience through marketing campaigns that are cost-effective and measurable? If yes, then you have landed at the right place.

As you know, people are largely spending time on the Internet so much that it has become an integral part of…

Brands are leveraging multiple channels increasingly to expand their interaction with consumers. However, innovative brands can only keep conversations alive by using the right platforms to gather insights. Visuals and text aren’t the only mediums for them, but they also use audio for maximum benefit.

The concept of podcasting is…

Businesses only succeed when they can set their products and services apart from a sea of similar offerings. Sure, quality matters too, but what good is a superior product if no one knows of its existence or trusts your expertise? The answers can be found with competitor analysis.

Unless you…

Persuading the audience to invest their hard-earned money in your product or service is not easy. Especially now when the consumers are smarter and more skeptical than ever.

Just like traditional marketing, a recommendation from a trusted source makes more difference in online marketing than any other marketing method. …

The political landscape has shifted too many gears in the last few years. One aspect that is witnessing advanced changes in politics is the way politicians carry out elections or other political campaigns. Running a campaign is not an easy task. All eyes are on you and you cannot risk…