B2B social media marketing is simply the process of using social platforms as marketing channels to promote your brand, products, or services to clients. Obviously, as B2B stands for business-to-business, the clients mentioned above are businesses –not individual consumers. This marketing guide will walk you through every important step of…

Imagine this: You own a coffee shop on a busy street full of other coffee shops. It’s doing alright — meh — but the other shops are swamped with customers! However, you never visit any of them. …

Welcome to the world where artificial intelligence and social media intersect, creating exciting opportunities for businesses. Incorporating AI tools into your social media strategy can be a game-changer, offering a range of benefits to enhance your online presence. …

Brands are revolutionizing their PR game! Gone are the days of solely relying on external PR agencies. Today, brands are embracing digital PR tools to create internal communications and take control of their own PR strategies. …

As a PR pro, you know well that negative comments don’t necessarily lead to an extensive brand reputation crisis. In most cases, it’s just people disappointed with your brand’s product experience, or others simply who don’t like the idea of your campaign. …

Struggling to get likes, followers, and comments on your Instagram posts and reels? The key to increasing your reach and engagement lies in using the right hashtag strategy. Using trending Instagram hashtags can be your breaking-through strategy. Finding the perfect hashtag for your Instagram campaigns can be overwhelming, especially given…

Well, being a salesperson is hard. Many KPIs to chase, needs exceptional communications skills, and much patience. Having said that, you can imagine that personal selling isn’t a walk in the park. But this approach can bring better results to your business, like increased revenue and a better reputation. It…

Finding trending hashtags on TikTok is easy. In fact, you can do it only by using TikTok itself. However, if you really want to win the game, it might not be the best way. In this article we’re going to go over — in detail — the ways that can…

Truth being said, hashtags never made it on Facebook, like on Instagram and Twitter. But that doesn’t mean you shouldn’t leverage them to optimize your social content. There’s a huge load of contradictory opinions out there arguing about the real effectiveness of hashtags on Facebook. …