Here’s the problem with media monitoring and analysis: it can become a slow-moving giant. Let us explain. In PR, there are hundreds of data from media monitoring platforms (media coverage, social mentions, news items, etc.) on your campaigns and clients that must be reported. …

Have you ever conducted a brand audit for your business? You may often wonder why some things don’t work for your company, while others do. There are even processes that don’t exactly work for you, but you’ve seen that they’re successful for others. As ironic as it sounds, there’s nothing…

Let’s talk hashtag tracking. In the social media wonderland, hashtags help us (brands and people) navigate through the content abundance to find what is interesting — relevant content that we can engage with, influencers we like, funny tweets, and so on. However, social media analytics don’t allow us to monitor…

Picture this: You go to the supermarket to buy some stuff, without having a look at what’s in your fridge before. Are you going to buy all the things that you need? Probably not. That’s pretty much the same when you start investing in your social strategy without conducting a…

Why are online reputation management tools popular nowadays? As of today, there’s nothing more important for a company’s overall brand image than its online presence. PR managers at agencies and corporate marketing departments work hard to build their brand’s reputation as successfully as possible. Are you interested in protecting and…

Are you looking for Buffer alternatives? Without a doubt, everyone in the digital marketing industry is currently looking for the best alternative solutions. It doesn’t matter if they’re corporate marketing teams, small-business owners, freelancers, or marketing agencies. People never stop searching for the best product or service available. It’s important…

If you’re working in the social media management industry, you’re already familiar with terms like Instagram analytics and engagement rate. Social media insights are everything marketers talk about today. As a matter of fact, every marketing team action tends to end up in a social media success analytics report. Then…

Today, businesses keep their marketing efforts focused on social media analytics and audience intelligence to increase their online presence’s ROI. Finding and understanding your target audience is essential when you’re working on your next big social media content strategy. A quick assumption of how the Facebook algorithm works and a…

Have you heard the term Boolean Search and you’ve been wondering what it is? Well, wonder no more, because we created this article, especially for this reason. …