Marketers often have to turn in a social media report to show their work so far. If you’re wondering about the term or the practices it involves, in this guide, we’re going to cover the following: What’s a social media report Why do you need one How to make sure…

An online presence is a highly important parameter of building a brand’s reputation, enhancing its brand awareness and visibility around the brand’s products, services, and everything it has to offer. …

Have you been looking for ways to track your customer reviews all at once and take control of your online conversations? Well, this is where review monitoring comes in. Reviews are everywhere, so sometimes it can be stressful to manage all of them at the same time, take action against…

Some of the best brand monitoring tools are Mentionlytics, Brandwatch, BuzzSumo, Hootsuite, and Sprout Social. In this list, we’re going to demonstrate how your business’s reputation and longevity are linked to monitoring your brand’s public perception. …

Does the phrase data-driven marketing strategy ring a bell? Well, the modern marketing world offers more customer insights than ever before, so hearing this phrase is more than common. Gaining a better view of customers’ behaviors, desires, and preferences is what data-driven marketing is about. In this article, we will…

Do you know that your favorite photo and video sharing app has become the fanciest online shopping hub? Guess it’s no secret anymore! Instagram is the 4th most used application by mobile users. The reason being, its revolutionary new features. Surprisingly, 1 billion+ people visit this application monthly because of…

Instagram has an advertising audience of more than 1.16 billion people, which offers dramatic reach for brands. 90 percent of Instagram users follow at least one business account. Naturally, the competition on the platform is cut-throat and fierce. Hence, the businesses keep looking for something appealing that connects more with…

If you’re looking for Brandwatch alternatives, it means you’re already familiar with social listening. Overall, a functioning tool doesn’t always meet everyone’s needs. Excluding pricing, what makes such platforms stand out? It can be the variety of monitored channels, the ease of use of the platform, or the frequency of…

Have you been wondering about social media monitoring tools? How do they work, what are their features, how do they benefit your brand and help you grow your brand awareness, and the most crucial question, which one to choose? We’ve got your back. We’ve gathered the best monitoring tools and…