The Role of Artificial Intelligence in Marketing

#1 Finding and utilizing digital influencers

#2 Knowing the right time and channel to post

#3 Look for opportunities for real-time interactions

#4 Making use of images

Successful examples

  • Blossom by New York Times:
Image credits: Niemanlab
  • Sephora chatbot
Image credits: Fashion & Mash

To Sum Up



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