Table of Contents

4 Reasons Why Should You Use Social Media Marketing

Reason #1: You grow an audience cost-effectively

Reason #2: You raise awareness for your brand

Reason #3: You learn more about your competitors

Reason #4: You build relationships with your customers

11 Social Media Best Practices to Implement

1. Create engaging content

2. Create a content calendar

3. Use social media monitoring tools

4. Set the right objectives

  1. Number of followers
  2. Total likes
  3. Sales from social media posts
  4. Reach
  1. Set clear and specific goals, not too complicated ones
  2. Be sure your goals are suitable for both short-term and long-term strategies
  3. Set ambitious, yet achievable goals
  4. Set goals that are easily identified by other members of your team and represent the company’s mission.
  1. S for specific, keep in mind that you need to set specific actions to implement these objectives
  2. M for measurable, you need to be able to measure if your actions and goals are successful or if something needs to be changed
  3. A for attainable, your goals should be able to achievable
  4. T for timely, you need to set a timeline for your goals.

5. Use the right metrics

  2. Engagement rate
  3. Impressions
  4. Reach

6. Keep an eye on your competitors

7. Establish a social media identity

8. Engage with your audience

9. Be consistent

10. Utilize influencer marketing

11. Take advantage of hashtags

Now Over to You



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