Table of Contents

What is brand monitoring?

What are the benefits of Brand Monitoring?

Benefit #1: You improve your marketing impact

Benefit #2: You improve your customer support

Benefit #3: You protect your brand reputation

Benefit #4: You keep an eye on your competitors

Brand Monitoring Tools Comparison Table

  • Free trial; whether the tool has a free trial session
  • Pricing start; what is the starting price of every brand monitoring tool
  • Best feature; what is the best feature of every software
  • Best for; what they are most known for
  • Customer support; the means they use to respond to customers

#1 Mentionlytics

Mentionlytics features:

Mentionlytics pricing:

  • Basic Plan $49 per month
  • Essential Plan $99 per month
  • Advanced Plan $199 per month
  • Pro Plan $299 per month
  • Agency Plan starts at $450 per month

Tool #2: Brandwatch

Brandwatch features:

  • Reports & Dashboards
  • Social Analytics
  • Platform Reporting
  • Monitoring & Listening
  • Data Management & Analysis

Brandwatch pricing:

Tool #3: BuzzSumo

BuzzSumo features:

  • Reports & Dashboards
  • Social Analytics
  • Results analysis
  • Monitoring & Listening
  • Data Management & Analysis
  • Content research
  • Influencer finder

BuzzSumo pricing:

  • Pro Plan $99 per month
  • Plus Plan $179 per month
  • Large Plan $299 per month
  • Enterprise Plan upon request

Tool #4: Hootsuite

Hootsuite features:

  • Automated publishing
  • Content management
  • Social media channel management
  • Social media scheduling
  • Brand monitoring
  • Customer engagement
  • Team collaboration
  • Reporting and analytics

Hootsuite pricing:

  • Professional Plan €39 per month
  • Team Plan €109 per month
  • Business Plan €669 per month
  • Enterprise Plan Custom Solutions

Tool #5: Sprout Social

Sprout Social features:

  • Social media scheduling & managing
  • Reports & Dashboards
  • Social Analytics
  • Social listening & monitoring
  • Data Management & Analysis
  • Employee advocacy

Sprout Social pricing:

  • Standard Plan $89 per month
  • Professional Plan $149 per month
  • Advanced Plan $249 per month

Tool #6: TalkWalker

TalkWalker features:

  • Report Customizability
  • Data Exporting
  • Competitor Analysis
  • Follower Analysis
  • Post Performance
  • Paid Campaign
  • Tracking Attribution
  • Social Measurement
  • Influencer Identification
  • Sentiment Analysis
  • Social intelligence
  • Customer intelligence
  • Trend analysis

TalkWalker pricing:

  • Basic Plan $9,600 per year
  • Corporate On request
  • Enterprise On request

Tool #7: Mention

Mention features:

  • Social Media Management
  • Media Channels
  • Geographic Coverage
  • Reporting
  • Brand Monitoring and Social Listening
  • Data Management and Analysis
  • Social Media Scheduling

Mention pricing:

  • Solo Plan $29.00 per month
  • Pro Plan $99.00 per month
  • ProPlus Plan $199.00
  • Company Plan upon request

Tool #8: Awario

Awario features:

  • Social Measurement
  • Influencer Identification
  • Brand monitoring
  • Sentiment Analysis
  • Social Reporting
  • Social listening
  • Social selling

Awario pricing:

  • Starter Plan $39 per month
  • Pro Plan $119 per month
  • Enterprise Plan $399 per month

Tool #9: Keyhole

Keyhole features:

  • Campaign monitoring
  • Influencer monitoring
  • Brand monitoring
  • Event monitoring
  • Hashtag tracking
  • Social media publishing

Keyhole pricing:

  • Basic Plan $49 per month
  • Plus Plan $99 per month
  • Professional Plan $199 per month
  • Enterprise Plan Custom Pricing

Tool #10: Semrush

Semrush features:

  • Local Search Optimization
  • SEO Auditing & Monitoring
  • SEO Content & Rankings
  • SEO Reporting
  • Keyword research
  • Competitor monitoring
  • Market analysis

Semrush pricing:

  • Pro Plan $119.95 per month
  • Guru Plan $229.95 per month
  • Business $449.95 per month

Tool #11: Google Alerts

Google Alerts features:

  • Alerts
  • Web monitoring
  • Competitor monitoring
  • Tracking mentions
  • Finding influencers

Google Alerts pricing:

Now Over to You

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The most easy-to-use Web & Social Media Monitoring helps you find what everyone is saying about your brand! Try for Free: https://www.mentionlytics.com/

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Mentionlytics

Mentionlytics

The most easy-to-use Web & Social Media Monitoring helps you find what everyone is saying about your brand! Try for Free: https://www.mentionlytics.com/