At the present time, numerous business owners and social media marketers monitor social media for negative reviews. However, not all of them know how to deal with negative comments on social media efficiently. This article talks about the importance of negative feedback for your brand reputation. Additionally, it serves as…

Brand awareness is probably the most widely known marketing term of all time, don’t you agree? After all, it’s the first step to great marketing. Adidas, McDonald’s, and Mastercard are some fine examples that rule the game of brand awareness. Everybody knows their logos, their products, and what they represent. …

Let’s talk about social media sentiment analysis. Obviously, most social media managers and people working in marketing agencies are already familiar with the term. But are you sure you know everything that’s related to social sentiment analytics? For example, which social media platform is best for sentiment analysis? …

The impact of Social media in the healthcare industry is greater than we think. If you check your favorite social media platform right now, there’s a good chance that you see at least one post related to the healthcare industry — from symptoms of seasonal flu to guides on a…

Here’s some news for you: Tracking news doesn’t have to be a massive undertaking. Undoubtedly, news monitoring is crucial, especially for PR professionals like you. The thing is that there’s a great number of media monitoring tools out there that can help you with that. But which of them are…

Communications professionals are often asked: What does media monitoring mean? Since it’s a very important process for businesses that want to know what people think about them, you also should know. Well, if you’re not completely familiar with the term, we have good news! …

Here’s the problem with media monitoring and analysis: it can become a slow-moving giant. Let us explain. In PR, there are hundreds of data from media monitoring platforms (media coverage, social mentions, news items, etc.) on your campaigns and clients that must be reported. …

Have you ever conducted a brand audit for your business? You may often wonder why some things don’t work for your company, while others do. There are even processes that don’t exactly work for you, but you’ve seen that they’re successful for others. As ironic as it sounds, there’s nothing…

Let’s talk hashtag tracking. In the social media wonderland, hashtags help us (brands and people) navigate through the content abundance to find what is interesting — relevant content that we can engage with, influencers we like, funny tweets, and so on. However, social media analytics don’t allow us to monitor…